I met the founder of Sentry Legal Group in a coworking space. We talked about the business, its clients and the gap between the work the team was doing and the reviews on its Google listing.
I already had experience with KD MMA that I could show. We arranged a working session, discussed how the team operated and walked through Review Machine. After launch, the first reviews started coming in.
The useful part of the work went beyond showing the software. I helped work out how asking for reviews could fit into the team’s routine.
That experience reinforced something I had learned in digital signage: understanding the job comes before recommending the solution. A demonstration makes the idea concrete. Fitting it into the team’s work makes it usable.
That is how I approach new projects today.