Building Review Machine

A business can serve hundreds of customers and still have very little of that experience reflected on Google. Asking for a review becomes one more task somebody has to remember.

I built Review Machine around that gap: helping a business invite its customers to share their experience, through a process the team can actually use.

One of the clearest examples was Sentry Legal Group. I met the founder in a coworking space. We talked about the business and its clients, and I noticed the gap between the number of people they served and the reviews on their Google listing.

I already had experience with KD MMA that I could show. We arranged a working session, discussed how their team operated, and walked through a solution. After launch, the first reviews started coming in.

My contribution went beyond the software. I helped work out how review requests could fit into their existing workflow. That is the part of product work I enjoy: understanding the business well enough to make the solution useful in practice.

Across KD MMA’s three Google listings, the displayed review count increased from 63 to 187 between August 4 and September 17, 2026.

Those are the public listing totals on the two dates. They show growth during the campaign period; they do not establish that every new review came from Review Machine.

See the dated screenshots and measurement details →

A demonstration makes the idea concrete. Understanding the customer’s workflow makes it usable. Both matter when turning a product into something a business will buy and continue using.